Hello, it's
MarÃa González
I am a Graphic Designer with over 10 years experience. Having a deep passion for humanities and art, I take care of my projects, my clients and my students with love, empathy and patience.
Work
Branding | UX/UI | Web design | Graphic Design | 3D | Motion Graphics | Video | Illustration
Ezup
JUL 2024
My friend Ferrie, who organizes the Ezup party every three months, asked me to design a poster for the next event. The party has a cool techno vibe, and I wanted the poster to match that energy. I don’t exactly see myself as the coolest person around, but I decided to take on the challenge.
The tricky part? He wanted to include a tin of baked beans on the poster. After looking at vintage bean posters and trying out different designs, I finally came up with something they liked. It took a bunch of versions and tweaks, but we got there in the end. (They will never now, but for the 3D version I even created a recipe for each one of the djs)
It was a fun process, and of course, the best part was attending the party itself!
Poster design | 3D design | 3D animation | Image Effects
Henry Jets
JUL 2024
Henry Jets was born from our founder’s lifelong passion for aviation. His journey began at a young age when he joined the Air Training Corps in the UK, where he developed a deep love for flying. He requested "a logo and a landing", but what he really meant was "a branding project and a website in 2 weeks".
I accepted the challenge and worked hand in hand with the client to finish the whole project in a month.
Wordpress development | Web design | Branding | Logo design
Web Trastea Club
SEP 2024
Based on the logo given I created brand guidelines to create a cohesive design that could be applied on the website and other graphic pieces such us videos, presentations, flyers, etc.
I rebuilt their website on Wordpress using Elementor, to make it easy to update and maintain.
Wordpress development | Web design
Christopher Kelly
JUN 2024
JUN 2024
JUN 2024
Christopher Kelly is a gardener based in Scotland. He had a Facebook page but he needed a landing page and a brand image to promote his services.
The logo and the color palette has to communicate his service and also his personality: attention to detail, nature, organization and cleanliness. Check his website here:
Branding | Landing page design
Gobe
OCT 2022
A dream come true: A company owned by my sister and I.
A space to create, innovate and have fun together.
Enterpreneurship | Business admin | UX/UI | Project Management
Horus ML
Webflow | Illustrator | Figma | Midjourney | Spline | After Effects
Creating a cohesive brand image from scratch.Horus ML is an IT company that creates Machine Learning based projects for Healthcare.
Branding | Web Design | Logo Design | Presentations | Business cards | 2D animation
Exploring new tools to create different pieces.
3D design | 3D for web | Spline
Horus Hydro
Figma | Illustrator
UX/UI design for the app: Horus Hydro.
Creation of the app look and feel, based on Horus ML.
Wireframe and prototyping with Figma.
Final design. MVP
UX/UI | App design | Smartwatch app | Figma | Prototype
Sigesa branding
Brand Identity | Web Design | Art Direction | Motion | Marketing Strategy | Merch
This branding project aims to develop a comprehensive and recognizable brand identity for a healthcare data analysis, including a logo, website, illustrations, motion graphics, merchandising, corporate document templates.Also a marketing plan to promote the brand and increase awareness, always ensuring consistency across all company communications and materials.
The goal was to strike a balance between leveraging the reputation and expertise of a 30-year-old company, without appearing outdated, and embracing the latest technological advancements, without appearing like a new and untested startup.
Sigesa UX project
User experience | User interfaces | Art Direction | Customer journey | Learning & training
In order to improve our customer's experience, we grouped all our software projects in a big platform called Enara.We created Enara's visual identity, and modify the interfaces of all the products to keep the consistence of the brand design.
We also created a learning platform, where first users could take courses about how to use our software. This improved the onboarding experience of our users and also optimized the work of our technical support team.The content includes: presentations, infographics, videos, questionaries and tests.
We used the same platform to create internal courses for the team.
This platform was created with Wordpress LMS.
Kronis
User experience | User interfaces | Art Direction
UX/UI design for the app: Kronis by Sploro.Kronis is the best-in-class software solution created to support your organisation with the justification procedures of your European R&D grants.
I used Figma to design the prototype and worked together with the development team to bring it to life. I also created a collection of icons and graphics.
Inspira STEAM
Web design | Wordpress | Elementor | Branding
Based on the logo given I created brand guidelines to create a cohesive design that could be applied on the website and other graphic pieces such us videos, presentations, flyers, etc.
The previous website wasn't scalable, so we decided to download the content and rebuild a brand new website, with a more consistent structure and easier to maintain and update.
A protype in Figma was created before the development of the website.
One of the challenges of this website was to organize the dynamic content, creating a system of categories to group and filter the different types of posts.
This project included training for the people that had to keep posting content using the website.
Menta
UX/UI | Learning | Digital product design
A new way of learning: Menta is the first academy where the content is 100% personalized and generated using Artificial Intelligence.
The current education system is overly rigid, often requiring students to invest years and considerable effort in obtaining a university degree. Unfortunately, they often encounter subjects that have little relevance to their future professional pursuits. At Menta, we believe in providing a flexible approach that allows students to combine subjects from different areas based on their individual needs and interests.
To get your personalized education program, you just need to introduce your data completing a form. Based on the information provided, MENTA will select all the material needed to reach your academic or professional goals.It’s meant to be used by students, but teachers can also use it as a tool to personalized their teaching programs for their students.
Bella
Video | Video edition | Filming | Scripting
Creating my first short film was an unforgettable journey. I brought together my grandma, my mother, my sister, and myself to make this piece, and it was a truly incredible experience. The film went on to win two awards at the Feelmotion festival, and it even opened the door for me to spend an enchanting week at the San Sebastian Film Festival, where I had the chance to meet some truly remarkable people.
Spam 2.0
Marketing | Art | Advertisement | Illustration | Programming | Motion graphics | 3D
This project consisted of a false advertising campaign that criticized the current food system.The project includes illustrations, video, 2D animation, 3D modeling, 3D animation and programming.
Programming a funny video game with construct based on the classic "Space Invaders" part of the SPAM2.0 campaign
Cafe - Cine - Bar
Interior design | 3D modeling | AutoCAD
Complete transformation of an old restaurant into a cafe-cinema-bar. A place where you can enjoy the best cinema, accompanied by a good breakfast, a meal or a few drinks.
The tour of the premises is an allegory to the history of cinema, from the old optical wooden toys, mirrors and lights, to the movie theater as we know it today.
Illustration
I used to draw a lot in my free time, and it felt amazing. It was my escape, my way to dive into my own world and forget about everything else. But ever since I started working, I stopped. Now, I would like to get back into drawing.
Fun fact: I almost never finish my drawings. I don't keep them either. My family and friends do, and thanks to them I can show you a few.